This includes the marketing techniques that you can apply within your marketing policy. Click on one of the links below to navigate to the page.
The direct approach is based on available individual data and insights into preferences and behaviour of the (potential) client.
Sales promotion concerns use of special – often short term – techniques with an intention of fast sales to certain targets. The sales are done by dicounts, incentives, coupons, rebates, sampling, contests, demonstrations etc.
Are you missing a marketing technique?
Let us know and we will try to add it to the website. Or write an article yourself and we will post it on Intemarketing. That way you get all the credits!