In this article we describe the CICD Analysis, which provides insight into the external environment and thus the opportunities and threats within a business environment.
What is a CICD Analysis?
Situational Analysis consists of two components, an internal and external part. In order to conduct the external part of the Situational Analysis, CICD Analysis is often made use of. This provides a good picture of the external environment wherein a business is active. On this basis, strategic decision can be taken.
Why conduct a CICD analysis?
Every organization exists within a certain environment which provides opportunities and threaths. The opportunities can be used to achieve business succes, the threaths can be used to avoid certain mistakes. A CICD analysis provides exactly this vital information, use this wisely to develop a winning business strategy.
What does CICD analysis consist of?
The CICD Analysis consists of the following components:
Customer Analysis is used in order to map out the external environment of a business. It is a component of Situational Analysis, CICD Analysis and External Analysis. The output from Customer Analysis serves as input for SWOT Analysis.
Industry Analysis is used in order to map out the external environment of a business. It is a component of Situational Analysis, CICD Analysis and External Analysis. The output from the Industry Analysis serves as input for SWOT Analysis.
Competitor Analysis is used in order to map out the external environment of a business. It is a component of Situational Analysis, CICD Analysis and External Analysis. The output from Competitor Analysis serves as input for SWOT Analysis
Distribution has an increasingly greater influence on the strategy for companies and is therefore an important element of the marketing plan for some companies. What kind of influence does the distribution play on the company?