Various marketing analysis have been developed within the marketing knowledge base. This section mainly includes strategic marketing analysis which can be used as an aid in shaping a medium to long-term strategy. With these analysis you can make (substantiated) strategic choices.
In this article we describe the CICD Analysis, which provides insight into the external environment and thus the opportunities and threats within a business environment.
Competitor Analysis is used in order to map out the external environment of a business. It is a component of Situational Analysis, CICD Analysis and External Analysis. The output from Competitor Analysis serves as input for SWOT Analysis
Customer Analysis is used in order to map out the external environment of a business. It is a component of Situational Analysis, CICD Analysis and External Analysis. The output from Customer Analysis serves as input for SWOT Analysis.
Analysis DESTEP is an abbreviation for demographic, economic, social/cultural, technological, ecological and political/judicial factors. It is a tool with which a picture of the external (macro) environment where a given organisation is active can be obtained.
Distribution has an increasingly greater influence on the strategy for companies and is therefore an important element of the marketing plan for some companies. What kind of influence does the distribution play on the company?
External Analysis is the analysis of the external environment and provides insight into the opportunities and threats within a business environment. This forms the input for a SWOT Analysis on which the ultimate strategy of a business is based.
Industry Analysis is used in order to map out the external environment of a business. It is a component of Situational Analysis, CICD Analysis and External Analysis. The output from the Industry Analysis serves as input for SWOT Analysis.
Internal Analysis is a component of Situational Analysis and the strategic marketing plan. In it the organisation, marketing and financial situation are analysed. The outcome of the analysis serves as input for SWOT.
The Portfolio Analysis is an aid that is used by Marketeers to take decisions over product-market combinations (portfolio). It is an essential component of the Internal Analysis where the strengths and weaknesses of a company are researched.
The Situation Analysis is a good way for an organisation to remain up-to-date on the development in the market. By regularly conducting a Situation Analysis, a company enables itself to quickly respond to the changes in the market.
The SWOT Analysis is a much used aid in corporate life in determining the business strategy. It is an essential component of the strategic policy determination process and must also be included in the strategic marketing plan. Another name for SWOT Analysis is the TOWS Analysis.
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