7

7S-model

A

Abell model
About
Ansoff Growth Matrix

B

BCG-matrix
Brand Equity Model

C

Choice of promotional Medium
CICD Analysis
Communication Objectives
Competitor Analysis
Confrontation Matrix
Contact
Core Competencies by Hamel and Prahalad
Corporate identity and corporate image
Customer Analysis
Customer Pyramid Curry

D

DESTEP Analysis
Direct Marketing
Distribution Analysis

E

Executive Summary of the Marketing Plan
External Analysis

F

FOETSJE Principle

G

Greiner's Growth Model

I

Industry Analysis
Intemarketing
Internal Analysis
Introductory Phase of the Marketing Plan

K

Knowledge base

M

MABA analysis
MACRO Environment of a business
Market Segmentation
Marketing Analysis
Marketing Basics
Marketing environment
Marketing Mix
Marketing Models
Marketing plan
Marketing plan Part 3 - Developing Strategy
Marketing Techniques
Maslow Theory of Motivation
MESO Environment
Micro Environment of a business

O

Osterwalder's business model canvas

P

Pareto Analysis
Part 0 - Reporting component of the Marketing Plan
Part 4 - Marketing Action Plan
Porter Generic Competitive Strategies
Porter Value Chain
Porter’s Five Forces Model
Portfolio Analysis
Positioning
Price Marketing Mix
Pricing Strategy
Product Life Cycle (PLC) Model
Promotion Marketing Mix: Promotional Mix
Push / Pull Strategy

S

Sales Promotion
Situational Analysis
Social Media Marketing
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SWOT Analysis

T

Treacy & Wiersema Value Discipline Model